Solvation characteristics in homogeneous and heterogeneous media have been probed by monitoring the band width of ICT band of 2,6-di-phenyl-4(2,4,6-triphenyl-1-pyridino) phenolate, the indicator solute for E(T)(30) scale, in pure, mixed binary solvents and aqueous micellar solution. Non-ideal solvation behaviour is observed in all the binary solvent mixtures. Index of preferential solvation has been calculated as a function of solvent composition. Study in micellar media indicates that the dye is located at the micelle-water interface. The effects of variation of micelle concentration, temperature and electrolyte concentration have also been studies.