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Am J Health Promot. 2002 Sep-Oct;17(1):1-6, ii.

A pricing strategy to promote sales of lower fat foods in high school cafeterias: acceptability and sensitivity analysis.

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  • 1Division of Epidemiology, University of Minnesota, 1300 South Second Street, Suite 300, Minneapolis, MN 55454-1015, USA.

Abstract

Prices of four low fat foods were reduced about 25% and prices of three high fat foods were increased about 10% to determine the impact on food purchases in a Midwestern suburban high school cafeteria to explore the impact of price on purchases. Low fat foods averaged about 13% of total sales. Sensitivity analysis was used to estimate that low fat foods would probably have averaged about 9% of total sales without the reduced price.

PMID:
12271753
[PubMed - indexed for MEDLINE]
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