Format

Send to

Choose Destination
See comment in PubMed Commons below
Am J Public Health. 2002 Jun;92(6):908-16.

Why and how the tobacco industry sells cigarettes to young adults: evidence from industry documents.

Author information

  • 1Traineeships in AIDS Prevention Studies, Center for AIDS Prevention Studies, University of California, San Francisco 94143, USA.

Abstract

OBJECTIVES:

To improve tobacco control campaigns, we analyzed tobacco industry strategies that encourage young adults (aged 18 to 24) to smoke.

METHODS:

Initial searches of tobacco industry documents with keywords (e.g., "young adult") were extended by using names, locations, and dates.

RESULTS:

Approximately 200 relevant documents were found. Transitions from experimentation to addiction, with adult levels of cigarette consumption, may take years. Tobacco marketing solidifies addiction among young adults. Cigarette advertisements encourage regular smoking and increased consumption by integrating smoking into activities and places where young adults' lives change (e.g., leaving home, college, jobs, the military, bars).

CONCLUSIONS:

Tobacco control efforts should include both adults and youths. Life changes are also opportunities to stop occasional smokers' progress to addiction. Clean air policies in workplaces, the military, bars, colleges, and homes can combat tobacco marketing.

PMID:
12036776
PMCID:
PMC1447481
[PubMed - indexed for MEDLINE]
Free PMC Article
PubMed Commons home

PubMed Commons

0 comments
How to join PubMed Commons

    Supplemental Content

    Full text links

    Icon for PubMed Central
    Loading ...
    Write to the Help Desk