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J Adolesc Health. 2000 Aug;27(2 Suppl):52-6.

Media and youth consumerism.

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  • 1Amsterdam School of Communications Research, Amsterdam, The Netherlands.


Studies into the impact of advertising typically focus on three kinds of effects: cognitive, affective, and behavioral. This article summarizes research into types of effect and discusses the literature on several other predictors of children's consumer behavior, including age gender, socioeconomic level, and parent-child communication. The article ends with some information about European regulation about advertising and some suggestions for future research into children's consumer behavior.

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