J Pers Soc Psychol. 1999 Nov;77(5):905-26.

Stereotypes and terror management: evidence that mortality salience enhances stereotypic thinking and preferences.

Schimel J, Simon L, Greenberg J, Pyszczynski T, Solomon S, Waxmonsky J, Arndt J.

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Department of Psychology, University of Arizona, Tucson 85721, USA. jschimel@u.arizona.edu

Abstract

If stereotypes function to protect people against death-related concerns, then mortality salience should increase stereotypic thinking and preferences for stereotype-confirming individuals. Study 1 demonstrated that mortality salience increased stereotyping of Germans. In Study 2, it increased participants' tendency to generate more explanations for stereotype-inconsistent than stereotype-consistent gender role behavior. In Study 3, mortality salience increased participants' liking for a stereotype-consistent African American and decreased their liking for a stereotype-inconsistent African American; control participants exhibited the opposite preference. Study 4 replicated this pattern with evaluations of stereotype-confirming or stereotype-disconfirming men and women. Study 5 showed that, among participants high in need for closure, mortality salience led to decreased liking for a stereotype-inconsistent gay man.

PMID:: 10573872; [PubMed - indexed for MEDLINE]

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