The crunch of cost containment is felt by medical group practices nationwide. One possible line of defense is development of new programs, based on existing services, that will attract "bread and butter" markets. A comprehensive industrial rehabilitation program offers the advantage of appealing to a market with a guaranteed payment system, independent of government regulations--the worker's compensation insurance industry that provides disability coverage for persons sustaining work-related injuries. In this model for management of an industrial rehabilitation program, the authors highlight program development, components, and process, and also the well-defined marketing effort necessary for success.