Provocative billboard promotes legislation for hepatitis C education, screening. American Liver Foundation, San Diego Chapter

Profiles Healthc Mark. 1998 Sep-Oct;14(5):25-6.

Abstract

California proponents of legislation that would provide education, screening and treatment for the silent killer Hepatitis C used a provocative billboard on the route between Sacramento's airport and capital to catch legislators' attention. The startling billboard caught much more than the attention of passersby.

MeSH terms

  • Advertising
  • California
  • Emotions
  • Foundations
  • Health Education*
  • Hepatitis C / diagnosis*
  • Hepatitis C / mortality
  • Hepatitis C / prevention & control*
  • Humans
  • Mass Screening / legislation & jurisprudence*
  • Politics*