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J Hosp Mark. 1994;8(2):177-98.

How have hospitals faced the pricing issues of the 1990's?

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  • 1College of Business and Economics, University of Wisconsin-Whitewater 53190.


National health care expenditures are rising rapidly, bringing on a health care financing crisis. For this reason, it is useful to see how hospitals are facing the price issues of the 1990's. This study examines the price strategies hospitals follow and analyzes their observations on price sensitivity and payer mix. The results clearly show that hospitals have not given much attention to the pricing variable. The study suggests that marketing and finance will have to work closely together in developing future pricing strategies.

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