J Health Care Mark. 1993 Fall;13(3):18-25.

Identifying the health conscious consumer.

Source

W. Frank Barton School of Business, Wichita State University, KS.

Abstract

Individuals who lead a "wellness-oriented" lifestyle are concerned with nutrition, fitness, stress, and their environment. They accept responsibility for their health and are excellent customers for health-related products and services. Those who lack a wellness orientation are identified as higher health risks and become candidates for health promotion program intervention. The authors report a new scale by which to measure the wellness-oriented lifestyle. Scale development procedures are detailed, followed by information from five studies that support its validity. The authors suggest ways health care marketers may use the Wellness Scale to segment and target potential customers and position their products and services.

PMID:: 10129812; [PubMed - indexed for MEDLINE]

Publication Types, MeSH Terms

Publication Types

Review

MeSH Terms

LinkOut - more resources

Full Text Sources

EBSCO

Medical

Healthy Living - MedlinePlus Health Information

Supplemental Content

Related citations

Improving marketing strategies for wellness. [Mark Health Serv. 1997]
Improving marketing strategies for wellness.
Murrow JL, Welch J. Mark Health Serv. 1997 Summer; 17(2):30-8.
Wellness at work. Boost wellness center participation with target marketing strategies. [Mark Health Serv. 1998]
Wellness at work. Boost wellness center participation with target marketing strategies.
DeMoranville CW, Schoenbachler DD, Przytulski J. Mark Health Serv. 1998 Summer; 18(2):14-24.
HealthStyles: a new psychographic segmentation system for health care marketers. [J Med Pract Manage. 1988]
HealthStyles: a new psychographic segmentation system for health care marketers.
Endresen KW, Wintz JC. J Med Pract Manage. 1988 Spring; 3(4):273-7.
Review The patient's approach to wellness. [Nurs Clin North Am. 1984]
Review The patient's approach to wellness.
Grasser C, Craft BJ. Nurs Clin North Am. 1984 Jun; 19(2):207-18.
Review Benefit segmentation of the fitness market. [Health Mark Q. 1992]
Review Benefit segmentation of the fitness market.
Brown JD. Health Mark Q. 1992; 9(3-4):19-28.

See reviews... See all...

Recent activity

Clear Turn Off Turn On

Identifying the health conscious consumer.
Identifying the health conscious consumer.
J Health Care Mark. 1993 Fall ;13(3):18-25.

PubMed
What makes clinical research in developing countries ethical? The benchmarks of ...
What makes clinical research in developing countries ethical? The benchmarks of ethical research.
J Infect Dis. 2004 Mar 1 ;189(5):930-7. Epub 2004 Feb 17 .

PubMed
Virtual electrode-induced positive and negative graded responses: new insights i...
Virtual electrode-induced positive and negative graded responses: new insights into fibrillation induction and defibrillation.
J Cardiovasc Electrophysiol. 2003 Jul ;14(7):756-63.

PubMed
Do CD8(+)CD25(+) cells predict immune reconstitution syndrome in HIV-positive pa...
Do CD8(+)CD25(+) cells predict immune reconstitution syndrome in HIV-positive patients who begin HAART?
AIDS. 2007 Nov 12 ;21(17):2347-9.

PubMed
Warty Carcinoma Arising in Condyloma Acuminatum of Urinary Bladder: A Case Repor...
Warty Carcinoma Arising in Condyloma Acuminatum of Urinary Bladder: A Case Report.
Int J Surg Pathol. 2000 Jul ;8(3):253-259.

PubMed

Your browsing activity is empty.

Activity recording is turned off.

Turn recording back on

PubMed

Display Settings:

Send to:

Identifying the health conscious consumer.

Source

Abstract

Publication Types, MeSH Terms

Publication Types

MeSH Terms

LinkOut - more resources

Full Text Sources

Medical

Supplemental Content

Related citations

Recent activity

Simple NCBI Directory

Getting Started

Resources

Popular

Featured

NCBI Information