A vigorous approach to customer service

J Bus Strategy. 1993 Jan-Feb;14(1):16-20. doi: 10.1108/eb039533.

Abstract

PPG Industries, Inc. is the world's largest supplier of automotive original coatings. Its business-to-business customers require individualized service based on specific requirements. The company has solidified these relationships by establishing satellite supply facilities, applying the quality process to problem solving, and providing a variety of outlets for customer feedback.

MeSH terms

  • Automobiles
  • Consumer Behavior*
  • Cost Control / methods
  • Industry / economics
  • Industry / organization & administration
  • Industry / standards*
  • Management Quality Circles / organization & administration
  • Planning Techniques
  • Problem Solving
  • Quality Control*
  • United States