Who leaves the service area? Profiling the hospital outshopper

C McDaniel; R Gates; C W Lamb Jr

Who leaves the service area? Profiling the hospital outshopper

J Health Care Mark. 1992 Sep;12(3):2-9.

Authors

C McDaniel¹, R Gates, C W Lamb Jr

Affiliation

¹ Department of Marketing, University of Texas at Arlington.

PMID: 10120531

Abstract

Rural hospitals are facing a crisis of major proportions. Declining patient loads, revenues, and profits are the norm. The authors find that in rural communities, the likelihood of going to the local hospital increases with age and may decrease with income.

MeSH terms

Adolescent
Adult
Aged
Attitude to Health
Choice Behavior
Consumer Behavior / statistics & numerical data*
Data Collection
Health Services Accessibility / statistics & numerical data
Hospitals, Rural / standards
Hospitals, Rural / statistics & numerical data*
Hospitals, Urban / standards
Hospitals, Urban / statistics & numerical data*
Humans
Marketing of Health Services / standards*
Middle Aged
Socioeconomic Factors
Southwestern United States