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J Hosp Mark. 1990;4(1):55-69.

Pricing of hospital services: issues and some propositions.

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  • Fogelman College of Business, Memphis State University, TN 38152.

Abstract

Pricing in relation to tangible products has been studied at great lengths by both economists and marketers. The pricing of services has received less attention. Only a few studies concerning pricing in the health care area have been conducted. A review of relevant pricing issues concerning services, and particularly health care, is presented. Several limitations of an existing pricing model for hospitals are discussed. Improvements are proposed.

PMID:
10106887
[PubMed - indexed for MEDLINE]
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