Two sequential experiments were conducted to assess the effect of replacing a fish oil diet with vegetable oil diets on broiler chicken performance and fatty acid (FA) composition and sensory traits of broiler meat. A diet enriched with 8.2% fish oil (FO) was fed to the birds throughout the 5-wk growth period (T1), the same basal diet being supplemented with 8.2% linseed oil (LO, Experiment 1) or rapeseed oil (RO, Experiment 2) in three different periods: the last week before slaughtering at 35 d (T2), the last 2 wk (T3), and throughout the experiment (T4). A sensory evaluation of the meat was carried out and its FA profile was determined. Performance parameters were not significantly different among treatments. Removing FO resulted in lower values of saturated and higher n-6 FA content, the latter because of the increase in linoleic acid in both experiments. The amounts of long-chain n-3 polyunsaturated fatty acids (PUFA) were significantly depressed when FO was replaced. However, replacing FO by LO resulted in minimal effects on total n-3 FA, due to the increase in linolenic acid. The substitution of FO by RO resulted in a decrease in the n-3 FA content, whereas levels of monounsaturated FA (MUFA) increased in direct relation to the larger amounts of oleic acid in the diet. Sensory panelists scored as unacceptable those meats from T1 in both experiments. Replacing 1 (T2) or 2 (T3) wk FO with vegetable oil clearly resulted in the improved sensory quality of meat.