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Copyright © 2000, American Medical Informatics Association Methods for the Design and Administration of Web-based Surveys Affiliations of the authors: Temple University School of Dentistry, Philadelphia, Pennsylvania (TKLS); University of Southern California School of Dentistry, Los Angeles, California (JLF). Correspondence and reprints: Titus K. L. Schleyer, DMD, PhD, Department of
Dental Informatics, Temple University School of Dentistry, 3223 N. Broad
Street, TU 600-00, Philadelphia, PA 19140; e-mail:
<di/at/dental.temple.edu>. Received September 7, 1999; Accepted January 31, 2000. This article has been cited by other articles in PMC.Abstract This paper describes the design, development, and
administration of a Web-based survey to determine the use of the Internet in
clinical practice by 450 dental professionals. The survey blended principles
of a controlled mail survey with data collection through a Web-based database
application. The survey was implemented as a series of simple HTML pages and
tested with a wide variety of operating environments. The response rate was
74.2 percent. Eighty-four percent of the participants completed the Web-based
survey, and 16 percent used e-mail or fax. Problems identified during survey
administration included incompatibilities/technical problems, usability
problems, and a programming error. The cost of the Web-based survey was 38
percent less than that of an equivalent mail survey. A general formula for
calculating breakeven points between electronic and hardcopy surveys is
presented. Web-based surveys can significantly reduce turnaround time and cost
compared with mail surveys and may enhance survey item completion rates. |
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