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BMJ. Jul 22, 1995; 311(6999): 251–253.
PMCID: PMC2550292

Qualitative interviews in medical research.


Much qualitative research is interview based, and this paper provides an outline of qualitative interview techniques and their application in medical settings. It explains the rationale for these techniques and shows how they can be used to research kinds of questions that are different from those dealt with by quantitative methods. Different types of qualitative interviews are described, and the way in which they differ from clinical consultations is emphasised. Practical guidance for conducting such interviews is given.

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Selected References

These references are in PubMed. This may not be the complete list of references from this article.
  • Gantley M, Davies DP, Murcott A. Sudden infant death syndrome: links with infant care practices. BMJ. 1993 Jan 2;306(6869):16–20. [PMC free article] [PubMed]
  • Green JM. The views of singlehanded general practitioners: a qualitative study. BMJ. 1993 Sep 4;307(6904):607–610. [PMC free article] [PubMed]
  • Bradley CP. Uncomfortable prescribing decisions: a critical incident study. BMJ. 1992 Feb 1;304(6822):294–296. [PMC free article] [PubMed]
  • Mays N, Pope C. Rigour and qualitative research. BMJ. 1995 Jul 8;311(6997):109–112. [PMC free article] [PubMed]

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