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Can Vet J. 2007 September; 48(9): 895–898.
PMCID: PMC1950106
Veterinary Medical Ethics
The use of antimicrobials by veterinarians, particularly food animal veterinarians, is coming under increasing scrutiny. Public health regulators encourage veterinarians to avoid using, as 1st choices, antibiotics that are of major importance in treating human infections. Food safety regulators prefer that veterinarians use products licensed for the specific condition in the target species and at the dosage recommended on the label to minimize the risk of residues in meat or milk. Producers prefer the cheapest and most efficacious product that can be administered with the least amount of labor. Practicing veterinarians are expected to balance their obligation to prevent unnecessary suffering in their patients with their concern for their clients’ financial well-being, the risk of residues in meat or milk, and the potential for the creation of “superbugs.” Is it reasonable to expect veterinarians to ethically and scientifically balance these competing interests in every case they encounter?
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Responses to the case presented are welcome. Please limit your reply to approximately 50 words and mail along with your name and address to: Ethical Choices, c/o Dr. Tim Blackwell, Veterinary Science, Ontario Ministry of Agriculture, Food and Rural Affairs, Wellington Place, R.R.#1, Fergus, Ontario N1M 2W3; telephone: (519) 846-3413; fax: (519) 846-8101; e-mail: tim.blackwell/at/omaf.gov.on.ca
Suggested ethical questions of the month are also welcome! All ethical questions or scenarios in the ethics column are based on actual events, which are changed, including names, locations, species, etc., to protect the confidentiality of the parties involved.
Ethical question of the month — June 2007
Many veterinarians sell nonprescription pet foods along with prescription pet foods as a service to their clientele. Some pet food companies insist that if their products are sold through a veterinary clinic, then no other brand of pet food can be sold through that clinic. Does the exclusive marketing of only one brand of pet food by a veterinary clinic imply a professional endorsement of that product over all other products on the market? Are pet food companies indirectly using veterinarians’ good reputations to market their products?
Submitted by Lea Stogdale, DVM, Winnipeg, Manitoba
When a client purchases any product or service from his or her veterinarian, he or she trusts that the veterinarian has knowledge of its efficacy and safety. Advertisements by the pet food companies and magazine and newspaper columns invariably advise pet owners to “ask their veterinarian” for correct nutritional information. The recent recalls involving Diamond Pet Foods, Medi-Cal, and other pet foods manufactured by Menu Foods has made it clear how complex the pet food industry is, and that blind faith in pet food manufacturers can be a mistake. If a veterinarian is selling pet food, he or she must accept a degree of responsibility for the products’ efficacy and safety. This is particularly true if a veterinarian is endorsing one brand of pet food exclusively at his or her practice.
Marion (Meg) Smart, DVM, PhD, Saskatoon, Saskatchewan
Professional endorsement of any product or service could take place when the veterinarian has investigated the particular product or service to the best of his or her ability. The professional should use an “evidence-based approach” matched with his or her own knowledge, use, and experience. In fact, most clients want exacly this kind of recommendation, that is why they seek advice from a professional. Pet food companies (like pharmaceutical/biological/equipment companies, etc.), do indeed believe that appropriate recommendations of their products/services are of value in the compliance use by the public/client. However, I am unaware of nutrition companies that demand exclusivity of their product in a particular clinic. For certain, demanding exclusivity is not the practice of Hill’s Pet Nutrition, Inc.
Clayton MacKay, DVM, Director of Veterinary Affairs, Hill’s Pet Nutrition Canada, Inc., Mississauga, Ontario
In the case of specialized, therapeutic, or prescription diets, I see no issue whatsoever in veterinarians selling these in their offices. Diets exist for a variety of medical conditions, including heart disease, weight control, diarrhea, kidney failure, diabetes, food allergies, and cancer. Selling such foods is no more problematic than providing prescription drugs in one’s practice, since they are also available only by prescription. Thus, it is a service to clients to have them available in the practice. Such diets are created by a variety of companies, including Hill’s, Iams, and Purina.
What of the high-end, more expensive, nonprescription diets also carried by veterinarians? I do think it is ethically questionable to impose such products on clients, as they are more expensive, and no veterinarian should imply that other food products, available in pet stores, groceries, and discount stores are not nutritionally acceptable for ordinary use in healthy animals. Creating such an implication could be perceived as an abuse of Aesculapean authority (the unique authority inherent in medical professionals) for purposes of financial gain. On the other hand, having them available in one’s office so that clients may purchase them if they wish to do so is unproblematic if the above caveat is observed.
Are these products “superior” to other cheaper products? Some veterinarians certainly believe they are. One of my colleagues, an academic veterinarian, did some research on composition of various pet foods. She found that both a higher level product and a cheaper one claimed to have the same percentage of protein, but in the case of the cheaper product, the protein was not, in fact, biologically utilizable. On the basis of this experience, she uses and recommends the higher end product.
Most veterinarians, however, carry and sell these products on faith, not on a scientific knowledge basis. For this reason, unless one has a science-based reason for recommending them, one should refrain from pressing them on clients.
Recent events concerning toxic materials in all levels of pet foods have shaken public confidence, and this fact provides a prudential reason for not pushing them on clients, since an untoward incident can shake confidence in the clinician, as well as the product. But, I see no problem in making them available.
Bernard E. Rollin, PhD