pmc logo image
Logo of pubhealthrepJournal URL: http://www.publichealthreports.org/
Journal List > Public Health Rep > v.115(4); Jul–Aug 2000

Formats:
Public Health Rep. 2000 Jul–Aug; 115(4): 308–319.
PMCID: PMC1308570
Copyright notice
Soft Drink “Pouring Rights”: Marketing Empty Calories to Children
Marion Nestle
Small right arrow pointing to: See letter "Soft drinks in schools." on page 403a.
 
Small right arrow pointing to: This article has been cited by other articles in PMC.
Abstract
Healthy People 2010 objectives call for meals and snacks served in schools to contribute to overall diets that meet federal dietary guidelines. Sales in schools of foods and drinks high in calories and low in nutrients undermine this health objective, as well as participation in the more nutritious, federally sponsored, school lunch programs. Competitive foods also undermine nutrition information taught in the classroom. Lucrative contracts between school districts and soft drink companies for exclusive rights to sell one brand are the latest development in the increasing commercialization of school food. These contracts, intended to elicit brand loyalty among young children who have a lifetime of purchases ahead of them, are especially questionable because they place schools in the position of “pushing” soft drink consumption. “Pouring rights” contracts deserve attention from public health professionals concerned about the nutritional quality of children's diets.
Full text
Full text is available as a scanned copy of the original print version. Get a printable copy (PDF file) of the complete article (5.5M), or click on a page image below to browse page by page. Links to PubMed are also available for Selected References.
 
icon of scanned page 308
308
icon of scanned page 309
309
icon of scanned page 310
310
icon of scanned page 311
311
icon of scanned page 312
312
icon of scanned page 313
313
icon of scanned page 314
314
icon of scanned page 315
315
icon of scanned page 316
316
icon of scanned page 317
317
icon of scanned page 318
318
icon of scanned page 319
319
 
Images in this article
p308-a
p308-a

p308-a
on p.308
p313-a
p313-a

p313-a
on p.313
Click on the image to see a larger version.
Selected References
These references are in PubMed. This may not be the complete list of references from this article.
  • Story M, Hayes M, Kalina B. Availability of foods in high schools: is there cause for concern? J Am Diet Assoc. 1996 Feb;96(2):123–126. [PubMed]
  • Troiano RP, Flegal KM, Kuczmarski RJ, Campbell SM, Johnson CL. Overweight prevalence and trends for children and adolescents. The National Health and Nutrition Examination Surveys, 1963 to 1991. Arch Pediatr Adolesc Med. 1995 Oct;149(10):1085–1091. [PubMed]
  • Ismail AI, Burt BA, Eklund SA. The cariogenicity of soft drinks in the United States. J Am Dent Assoc. 1984 Aug;109(2):241–245. [PubMed]
  • Wyshak G, Frisch RE. Carbonated beverages, dietary calcium, the dietary calcium/phosphorus ratio, and bone fractures in girls and boys. J Adolesc Health. 1994 May;15(3):210–215. [PubMed]
  • Ellison RC, Singer MR, Moore LL, Nguyen US, Garrahie EJ, Marmor JK. Current caffeine intake of young children: amount and sources. J Am Diet Assoc. 1995 Jul;95(7):802–804. [PubMed]
  • Siener K, Rothman D, Farrar J. Soft drink logos on baby bottles: do they influence what is fed to children? ASDC J Dent Child. 1997 Jan–Feb;64(1):55–60. [PubMed]
  • Nestle M, Jacobson MF. Halting the obesity epidemic: a public health policy approach. Public Health Rep. 2000 Jan–Feb;115(1):12–24. [PubMed]
  • Jacobson MF, Brownell KD. Small taxes on soft drinks and snack foods to promote health. Am J Public Health. 2000 Jun;90(6):854–857. [PubMed]
Articles from Public Health Reports are provided here courtesy of
Association of Schools of Public Health

PubMed articles by these authors