Results: 4

1.
Figure 2

Figure 2. From: STEPS: A NARRATIVE ACCOUNT OF A GABAPENTIN SEEDING TRIAL.

Neurontin Plus Plan, a comprehensive plan developed in the middle of 1995 to increase sales of Neurontin. The Northeast Customer Business Unit (CBU) included the STEPS trial as one of the marketing tactics to be used as a “tool” for increasing Neurontin prescriptions.

Samuel D. Krumholz, et al. Arch Intern Med. ;171(12):1100-1107.
2.
Figure 4

Figure 4. From: STEPS: A NARRATIVE ACCOUNT OF A GABAPENTIN SEEDING TRIAL.

A 1995 Selected Physician Titration Analysis, showing the dramatic increase in prescriptions by STEPS investigators as compared to a control group of Neurologists and Child Neurologists. Change in prescriptions of other anticonvulsants demonstrates no clear change among the two groups.

Samuel D. Krumholz, et al. Arch Intern Med. ;171(12):1100-1107.
3.
Figure 1

Figure 1. From: STEPS: A NARRATIVE ACCOUNT OF A GABAPENTIN SEEDING TRIAL.

Dirty STEPS Data: Corning-Besselaar, the Contract Research Organization, which ran STEPS sent Parke-Davis a series of letters in Spring 1996 detailing the poor quality of much of the STEPS data. In this memo, Corning-Besselaar describes several factors contributing to poor data, all of which were the result of deliberate decisions related to study conduct.

Samuel D. Krumholz, et al. Arch Intern Med. ;171(12):1100-1107.
4.
Figure 3

Figure 3. From: STEPS: A NARRATIVE ACCOUNT OF A GABAPENTIN SEEDING TRIAL.

The 1996 Neurontin Situation Analysis. Neurontin Situation Analyses recapped the marketing strategies employed for the previous year and introduced future strategies. This document shows that STEPS was intended to encourage investigator-physicians to increase their prescribed doses of Neurontin. The document also measures the success of Neurontin in terms of increases in prescriptions, dosage levels and market share.

Samuel D. Krumholz, et al. Arch Intern Med. ;171(12):1100-1107.

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