EXAMPLE INTERVENTIONSAgita São Paulo is a mass media campaign in Brazil with the primary goal of increasing population levels of physical activity. Agita involves over 300 institutions collaborating with multiple stakeholders. Agita's message is to do 30 minutes of physical activity on at least five days a week. The programme aims to empower existing initiatives by coordinating and promoting activities and interventions in schools, the workplace and for seniors, with an emphasis on fun. In Sao Paulo province, the number of active or very active individuals increased by 10.2%. Agita São Paulo is well-known, with more than half of the local population aware of the campaign (4446).
The 1% or Less Campaign is an intensive mass media campaign using one simple message to promote the use of low-fat milk. The campaign was undertaken over a period of six weeks in Wheeling, USA, after which 34% of milk drinkers indicated having changed to low-fat milk compared with 3.6% in the control community. This was corroborated by the finding that low-fat milk sales increased from 29% to 46% in the intervention group. The media approach alone was enough for a significant proportion of people to alter the dietary habit targeted by the intervention (54).

From: Interventions

Cover of Interventions on Diet and Physical Activity: What Works
Interventions on Diet and Physical Activity: What Works: Summary Report.
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